A startup studio specializing in ecommerce, retail, productivity, health and wellness products while being humane, fair and conscious of our impact on the environment and all the beings around us.


Our work and passion is to use technology to make life better and work easier and faster. We're a principals-based organization and strive to live our principles every day! Some days we're more successful than others but we never stop working to improve.


What we do & how we do it

Our life evolves around solving problems and making the world better using software. In the process we use and develop principals and tools to facilitate the work in the most efficient and effective way.

We utilize in-house and external tools to build integrated systems for our work including Day 1 and experimentation systems, PLG (Product-Led Growth) design, OKRs and KPI, lean, agile and microservices (MSA). The balancing factors between speed and success metrics is an ongoing evolution and we love to partner with fair-minded people and groups.

Portfolio All products

Visional Commerce

Shop local with live video and human experts.


Sprints for ALL work functions


The premier local marketplace for jewelry


Terminator for experiments.

Insights All products


The next evolution of IT consulting - Transition from IT to PRODUCT

A new generation of Product "Builders" will be making the next innovation push into consulting. Ever since the outsourcing revolution began in the 1980s, companies have been counting on on-demand or staff-augmentation services of software developers, graphic designers and a whole...


Speed of Innovation

Speed of Innovation is a competitive advantage! This McKinsey & Company graphic from a few years ago shows how significant new product development is to viability and growth of companies. The top 25% are heads and shoulders above the rest, and this...


How do you measure VELOCITY OF INNOVATION in your organization?

In my last post I covered the new form of consulting and moving from IT to a Product way of thinking. That's a fundamental mindset shift but what happens after (and if) you agree and want to start on the...