Insights

The Fake Personality Profile Problem in ...

Why Identity Verification Is Obsolete—and Narrative Function Is the Only Signal That Matters Executive Summary Influence analysis has long relied on identity-based signals—authorship, biography, institutional affiliation, and publication history—to assess credibility and agency. These signals once correlated meaningfully with accountability and risk....

Marketplaces in the Agentic Era — From...

Marketplaces sit at one of the most important crossroads in the history of commerce. For nearly two decades, their strength came from aggregation — bringing buyers and sellers together at scale, optimizing discovery, and monetizing the friction between them. From...

From CAIO to CAgO: Why the Chief AI Offi...

Over the past decade, the Chief AI Officer (CAIO) role emerged to manage a single mandate: help organizations adopt artificial intelligence safely and strategically. That made sense when the goal was intelligence augmentation — deploying machine-learning models, improving prediction accuracy, and automating workflows. But we’ve now...

Rethinking Podcast Media Measurement

From Downloads to Deeper Value Podcasting began in the early 2000s as a grassroots medium — a way for independent voices to reach audiences outside the constraints of radio. Advertisers were quick to see the potential: host-read endorsements built intimacy and...

ChatGPT as a Marketplace

ChatGPT Is Becoming a Marketplace — How Does This Change Commerce What began as a language model for answering questions is now a full-stack shopping agent. With OpenAI enabling native payments and checkout inside ChatGPT, it’s no longer a tool for product...