Insights

Marketplaces in the Agentic Era — From...

Marketplaces sit at one of the most important crossroads in the history of commerce. For nearly two decades, their strength came from aggregation — bringing buyers and sellers together at scale, optimizing discovery, and monetizing the friction between them. From...

From CAIO to CAgO: Why the Chief AI Offi...

Over the past decade, the Chief AI Officer (CAIO) role emerged to manage a single mandate: help organizations adopt artificial intelligence safely and strategically. That made sense when the goal was intelligence augmentation — deploying machine-learning models, improving prediction accuracy, and automating workflows. But we’ve now...

Rethinking Podcast Media Measurement

From Downloads to Deeper Value Podcasting began in the early 2000s as a grassroots medium — a way for independent voices to reach audiences outside the constraints of radio. Advertisers were quick to see the potential: host-read endorsements built intimacy and...

ChatGPT as a Marketplace

ChatGPT Is Becoming a Marketplace — How Does This Change Commerce What began as a language model for answering questions is now a full-stack shopping agent. With OpenAI enabling native payments and checkout inside ChatGPT, it’s no longer a tool for product...

Beyond the Interface: Rethinking Busines...

AI-powered shopping agents are reshaping how people discover and evaluate products. With natural language interfaces and personalization capabilities, they promise a smoother, smarter shopping experience. But under the surface, many agents still rely on legacy ecommerce business models—models built for...