Insights

Rethinking Podcast Media Measurement

From Downloads to Deeper Value Podcasting began in the early 2000s as a grassroots medium — a way for independent voices to reach audiences outside the constraints of radio. Advertisers were quick to see the potential: host-read endorsements built intimacy and...

ChatGPT as a Marketplace

ChatGPT Is Becoming a Marketplace — How Does This Change Commerce What began as a language model for answering questions is now a full-stack shopping agent. With OpenAI enabling native payments and checkout inside ChatGPT, it’s no longer a tool for product...

Beyond the Interface: Rethinking Busines...

AI-powered shopping agents are reshaping how people discover and evaluate products. With natural language interfaces and personalization capabilities, they promise a smoother, smarter shopping experience. But under the surface, many agents still rely on legacy ecommerce business models—models built for...

Managing Hallucinations for Agentic Comm...

Excerpt from this Retail Tech Podcast research note. What if your AI agent was always correct? In the age of generative AI, the word hallucination has become something of a euphemism — a gentle way to describe when powerful AI systems make things up....

Chief AI Officer - The introduction of A...

The introduction of AI in Organizational Management Ranks With the growing importance of AI in companies a new role is being created, called the Chief AI Officer or CAIO. CAIO is shaping out to be an executive level role typically reporting directly to...