ecommerce Product Management - Book of Growth

E-commerce Product Management

  • Author:

     Darius vasefi

  • Publish Date:

     Q1 2024

Growth is the holy grail of commerce, online and in-store!  To identify and take key performance indicators from point A to B and beyond.. and up and to the right.  This is the biggest challenge of ecommerce and product managers working in ecommerce and retail.

A key point for writing this book is the specific activities Product Managers are responsible when it comes to growth, which are different from Marketing and top-of-funnel acquisition.  These roles often get confusing and mixed up by everyone in organizations all the way up to executive levels leading to lower performance and unhappy teams.

This book will introduce and help you analyze growth opportunities and techniques to grow your ecommerce business, beyond marketing and top-of-funnel acquisition. Starting with fundamentals on the product role, ecommerce, growth and experimentation (Part 1) we then delve into over 40 areas, capabilities and tactics (part 2) to build a continuous growth system for any commerce endeavor.

And since growth never stops, specially in ecommerce and retail, a book is only the beginning of the process for learning the skills and tools to continue growing your products.  For this reason an additional resource (Website and tool) will be available to provide you with current information on the latest developments, best practices, education and mentorship to stay relevant and master growth for the long term.

As a founder and head of product of venture studio InfiniVentures Darius Vasefi has  worked with startups and the world's largest retailers in various product functions and responsibilities.

This book is the result of over 20 years of ecommerce work in the trenches and wins, losses, lessons, battle scars and Darius's hope is to make the life of ecommerce product managers simpler py putting his experience and thoughts to paper in this book.


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Stay In The Loop

Darius Vasefi

With over 30 years of software experience (20+ in commerce) building, advising and consulting technology companies specializing in ecommerce and retail Darius has the battle scars and lessons of hundreds of experiments, projects, products and companies to show for.  In this book Darius shares the strategies and techniques of growth product managers working in ecommerce can use to effectively improve KPIs as well as grow personally.

As co-founder and head of product and growth at InfiniVentures Labs, a digital venture studio Darius has worked with hundreds of product managers, built and led product teams, systems and tools for launch and growth of software applications to serve customers.

With actionable tools and techniques along with experimentation and counter arguments to use in new initiative analysis and communication you can develop a disciplined approach to growth and continously evolve with the accompanying website.